TQM Group
Xiaohongshu marketing campaign for TQM Group, a leading Australian residential construction company, targeting the Chinese-speaking property market
Visit WebsiteAbout TQM Group
TQM Design & Construct is an Australian residential construction leader with over 25 years of industry experience. Based in Wolli Creek, NSW, the company operates through four integrated divisions: Develop (property development), Engineer (in-house design services), Construct (national construction leadership), and Living (post-construction property management). TQM is nationally acclaimed for delivering outstanding projects on time and within budget.
The Challenge
TQM Group wanted to expand their brand awareness in the Chinese-speaking market and attract potential property buyers and investors. They needed professional Xiaohongshu content to showcase their premium residential projects and generate quality leads.
Our Solution
A strategic approach to transform TQM Group's digital presence
Content Strategy & Creation
Developed compelling graphics and video content showcasing TQM's premium residential projects, highlighting their 25+ years of construction expertise and quality craftsmanship.
Account Management
Provided full Xiaohongshu account management including content scheduling, community engagement, and audience growth strategies.
Lead Conversion
Implemented backend lead management to convert inquiries into qualified prospects, ensuring smooth handoff to TQM's sales team.
The Results
The campaign successfully introduced TQM Group to the Chinese-speaking property market, generating 50+ backend inquiries from potential buyers interested in their residential developments. The professional content approach effectively communicated TQM's quality and reliability.
Campaign Highlights
Services Delivered
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