BellyME
Xiaohongshu influencer marketing campaign for BellyME's 3 new health drinks launch, combining product experience with Black Friday promotions
About BellyME
BellyME is a nutritional wellness brand under Henry Blooms, dedicated to making healthier life accessible. Their philosophy 'Better ME, makes a wonderful WE' reflects their belief that genuine well-being starts from within. BellyME offers probiotic vitamin shots in recyclable aluminum bottles, featuring scientifically-formulated products with 10 billion Lactobacillus plantarum (L-137®) probiotic cells. Their range includes Sleep Well, Digest Cleanse, 40 Billion, and Instant Lax - all naturally derived, gluten and dairy-free with no artificial additives.
The Challenge
BellyME needed to generate buzz for their new health drink products launching during the competitive Black Friday season. The goals were to drive traffic to in-store sampling events at Coles supermarkets across Australia and leverage the Black Friday shopping momentum to boost holiday sales conversion.
Our Solution
A strategic approach to transform BellyME's digital presence
KOL Selection
Carefully selected lifestyle and wellness influencers across multiple niches to ensure authentic brand-audience alignment and maximize reach.
Content Strategy
Developed diverse content formats combining product reviews, lifestyle vlogs, and experiential content with authentic storytelling approaches.
Campaign Execution
Integrated products naturally into relatable daily life scenarios, driving organic engagement and brand awareness.
The Results
The campaign delivered exceptional results with 6.4% engagement rate (2x industry average of 2-3%), 17.3% share rate demonstrating strong organic spread, and 12.2% impression-to-read conversion rate. The campaign generated 260,000+ impressions, 32,000+ reads, 2,000+ engagements, and 300+ shares.
Campaign Highlights
Services Delivered
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