Anker
Influencer marketing campaign for Anker SOLIX X1 home energy storage system launch in the Australian market
For the detailed strategy, methodology, and full data breakdown — read the article below.
Anker SOLIX X1 Australia Xiaohongshu Campaign: 156% KPI Achieved, 1.3M Impressions — The Complete Playbook
A full case study of LOC'X's Xiaohongshu KOC matrix campaign for Anker SOLIX X1 home energy storage in Australia — from strategy design and influencer structure to 1.3M impressions, 156K reads, and 156% KPI completion.
About Anker
Anker Innovations, founded in 2011, has earned the trust of over 200 million users across 146 countries through excellence in fast charging, smart home solutions, and energy storage. In Australia and New Zealand, over 1 million households rely on eufy products, making it the #1 Smart Home Security Camera Brand in 2025. With over 1,450 retail stores in the ANZ region, Anker has deep local market roots. Anker SOLIX officially launched its complete home energy solutions in Sydney in April 2025, including the X1 home storage battery, portable power, and smart solar storage systems - all CEC certified with C5-M corrosion rating for Australian coastal climates.
The Challenge
Anker SOLIX needed to build awareness for their newly launched Anker SOLIX X1 home energy storage system in Australia. The campaign aimed to showcase the Anker SOLIX X1 through authentic influencer content, highlighting its sleek sandstone grey design, ultra-thin 15cm profile, modular scalability (5kWh to 180kWh), and practical benefits including energy savings, IP66/C5-M weather protection, and 10-year warranty - positioning it as the stylish and reliable choice for Australian homeowners seeking energy independence.
Our Solution
A strategic approach to transform Anker's digital presence
KOL Selection
Partnered with lifestyle and home improvement influencers to share authentic experiences from the perspective of actual Anker SOLIX X1 users.
Content Strategy
Combined creator's original footage with brand materials to deliver genuine Anker SOLIX X1 product impressions and real-world usage scenarios.
Message Integration
Highlighted key selling points of the Anker SOLIX X1 including premium design aesthetics, energy cost savings, and robust weather protection for Australian conditions.
The Results
The campaign exceeded its core KPI by 156%, achieving 156,230 reads against a target of 100,000. Across 40 influencer posts, the Anker SOLIX X1 campaign generated 1,305,963 total impressions and 3,157 engagements. Nearly 50% of the 457 comments were genuine product enquiries, demonstrating real purchase intent in the Australian market.
Campaign Highlights
Services Delivered
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