Anker
Influencer marketing campaign for Anker SOLIX X1 home energy storage system launch in the Australian market
About Anker
Anker Innovations, founded in 2011, has earned the trust of over 200 million users across 146 countries through excellence in fast charging, smart home solutions, and energy storage. In Australia and New Zealand, over 1 million households rely on eufy products, making it the #1 Smart Home Security Camera Brand in 2025. With over 1,450 retail stores in the ANZ region, Anker has deep local market roots. Anker SOLIX officially launched its complete home energy solutions in Sydney in April, including the X1 home storage battery, portable power, and smart solar storage systems - all CEC certified with C5-M corrosion rating for Australian coastal climates.
The Challenge
Anker SOLIX needed to build awareness for their newly launched X1 home energy storage system in Australia. The campaign aimed to showcase the X1 through authentic influencer content, highlighting its sleek sandstone grey design, ultra-thin 15cm profile, modular scalability (5kWh to 180kWh), and practical benefits including energy savings, IP66/C5-M weather protection, and 10-year warranty - positioning it as the stylish and reliable choice for Australian homeowners seeking energy independence.
Our Solution
A strategic approach to transform Anker's digital presence
KOL Selection
Partnered with lifestyle and home improvement influencers to share authentic experiences from the perspective of actual X1 users.
Content Strategy
Combined creator's original footage with brand materials to deliver genuine product impressions and real-world usage scenarios.
Message Integration
Highlighted key selling points including premium design aesthetics, energy cost savings, and robust weather protection for Australian conditions.
The Results
Campaign results coming soon.
Services Delivered
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