PIA Group
KOC/KOL influencer marketing campaign for PIA, Australia's leading real estate group, driving brand awareness through content creation
Visit WebsiteAbout PIA Group
PIA (Property Investors Alliance) is Australia's leading real estate group, founded in 2005. With the philosophy 'From Property to Prosperity', PIA operates with 2,000+ agent partners, serving 140,000+ clients with over $10 billion in cumulative sales. They offer comprehensive real estate services including property sales, management, and rental services.
The Challenge
PIA wanted to expand their brand awareness among Chinese-speaking property investors and home buyers in Australia through influencer marketing on Xiaohongshu, reaching a wider audience through trusted KOC/KOL voices.
Our Solution
A strategic approach to transform PIA Group's digital presence
KOC/KOL Strategy
Developed and executed a comprehensive influencer marketing campaign, partnering with 48 KOC/KOL creators to produce authentic content about PIA's property services and investment opportunities.
Content Creation
Created engaging content showcasing PIA's property listings, investment insights, and success stories tailored for the Chinese-speaking Australian property market.
Campaign Management
Managed the entire influencer collaboration process, from creator selection and briefing to content review and performance tracking.
The Results
The KOC/KOL campaign delivered exceptional results with 48 influencer posts generating 157,000+ impressions, 14,000+ reads, and a strong 4.4% engagement rate, significantly boosting PIA's brand awareness among Chinese-speaking property investors.
Services Delivered
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