Hisense
Rednote marketing campaign leveraging Hisense's UEFA European Championship partnership to boost brand awareness among Chinese-speaking audiences in Australia
About Hisense
Hisense is a global consumer electronics and home appliance company, renowned for TVs, refrigerators, air conditioners, and smart home solutions. As an official partner of the UEFA European Championship, Hisense continues to expand its international brand presence while representing Chinese manufacturing excellence on the world stage. In Australia, Hisense has established a strong retail presence and loyal customer base through quality products and competitive pricing.
The Challenge
Hisense aimed to leverage their UEFA European Championship partnership to boost brand awareness among Chinese-speaking audiences in Australia. The campaign needed to connect the excitement of the EURO with Hisense's product offerings, while strategically timing with Australia's Mid-Year Sale period to drive both brand engagement and sales conversions.
Our Solution
A strategic approach to transform Hisense's digital presence
KOL Partnership
Partnered with lifestyle and product recommendation influencers who specialize in Australian finds and real-time event updates, ensuring strong follower engagement and purchase influence.
Content Theme
Developed content around 'Pride of Chinese Brands' highlighting Hisense's rise on the international stage as an official EURO partner, resonating with audience pride and brand recognition.
Campaign Execution
Executed a phased marketing rhythm from May to August: micro-influencer seeding, EURO x Hisense promotion, new product launches, and home lifestyle content showcasing how Hisense enhances home happiness.
The Results
The campaign achieved 100% KPI completion across all metrics through 33 high-quality posts. Content themes successfully connected Hisense's EURO partnership with product promotions and home living lifestyle, generating strong engagement and national pride sentiment in user comments. The multi-phase approach effectively covered appliance products, home living content, and UEFA Championship themes.
Campaign Highlights
Services Delivered
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