Chalk24
Xiaohongshu marketing campaign for Chalk24 billiards club, building brand awareness and engagement in the Australian Chinese community
Visit WebsiteAbout Chalk24
Chalk24 is a premier billiards club in Australia, offering professional-grade tables, a welcoming atmosphere, and a vibrant community for billiards enthusiasts. The venue caters to both casual players and serious competitors, providing a high-quality entertainment experience.
The Challenge
Chalk24 needed to increase brand exposure and establish strong branding within the Australian Chinese billiards community. With limited online presence, they struggled to reach their target audience and build recognition in a competitive entertainment market.
Our Solution
A strategic approach to transform Chalk24's digital presence
Strategic Planning & On-site Shooting
Carefully planned content strategy with professional on-site photography and videography, capturing the authentic atmosphere and experience of the venue.
Modern Design & Editing
Applied contemporary design aesthetics and editing techniques aligned with current market trends, delivering polished and engaging content materials.
KOL/KOC Collaboration
Partnered with lifestyle and entertainment influencers for authentic store visit content, combining professional production with influencer authenticity.
The Results
The campaign successfully established Chalk24's presence on Xiaohongshu, achieving 10K+ impressions, 5K+ engagements, and growing their follower base by 1K+. The combination of professional content creation and KOL/KOC collaboration effectively built brand awareness and positioned Chalk24 as a go-to destination for billiards enthusiasts in the Australian Chinese community.
Campaign Highlights
Services Delivered
Related Case Studies
